XRC Labs, an accelerator program focused on e-commerce and retail startups, held a demo day for its latest class Thursday, featuring innovations in artificial intelligence, virtual reality, and other technologies. The group of 10 startups is the sixth class for New York-based XRC, which was founded three years ago to promote innovation in the disruptive age of Amazon. The 14-month program is based at the Parsons School of Design and helps its startups connect with retailers and brands that could use their tech tools. "Consumers are changing faster than the retailers," and that is resulting in shoppers bypassing traditional stores in droves, says Pano Anthos, XRC's managing director. The middle market is especially suffering, he adds.